Arion Bookshops
A logo for the Arion bookshops circuit, which today belongs in large part to the Feltrinelli Group. The strength of the horse and the his talent to fly make the pegasus a symbol of spiritual elevation. The brand is built to have the ability to be applied to the different points of sale.
Credits
Creative Direction: Andrea Steinfl
Art Direction: Andrea Steinfl
Design: Lolaetlabora
