andrea steinfl

Lollipop F

Brand Identity

Lollipop F

Brand Identity

1/6

Lollipop F

Lollipop F is a Taiwanese mandopop boy band, with strong teenage and female appeal. Its core positioning has to do with Dance and their popularity is almost all over Asia. The team was initially composed by six boys, to become four in 2010. In this year the name changes from Lollipop to Lollipop F. The letter “F” means 4, so the new logo work with these elements.

Credits

Creative Direction: Andrea Steinfl

Art Direction: Andrea Steinfl

Design: Lolaetlabora