LUISS University
The project of new identity renovates the University's brand by creating a system based on a new personality, new values, with a visual and verbal communication to push the University towards new results.
The LUISS brand is a combination of the name and a graphic symbol. The column is the tradition and the steadiness. The new font, FF Meta Serif, is the right choice for branding, book text, logo, as well as web and screen design. Colors and new layouts make LUISS's communication materials clean, relevant, effective and coherent.
Credits
Art Direction: Andrea Steinfl + Lolaetlabora
Creative Direction: Lolaetlabora
Design: Lolaetlabora
