The Pitti diamond, a new sign of identity
Pitti Uomo, is one of the world’s most important platforms for clothing and accessory collections. It’s also knew for launching new projects in industry fashion, food, wine and perfume sectors. It's held twice yearly in Florence, at the Fortezza da Basso. The symbol keeps only one P inside a hexagon: it's the Pitti's diamond. Brand became precious, it gains in solidity and flexibility: each fair has its own recognizable sign that links to Pitti Immagine, institutional brand.
Credits
Creative Direction: Andrea Steinfl
Art Direction: Andrea Steinfl
Design: Lolaetlabora
